Written By: Christopher Moore
So what about SEO? This is a question we hear a lot. SEO is an acronym for Search Engine Optimization and it is a process for improving the visibility of a web site or web page in search engines, such as Google, via natural search results. SEO is also a misunderstood marketing buzz word that being misused.
There are many companies that offer SEO Activities or Campaigns that will help you get your site on the first page of Google. Truth is, true SEO campaigns can cost hundreds if not thousands of dollars monthly. In many cases, SEO Campaigns will not yield the desired results because the web site has not been built properly in the first place.
SEO does not start after the web site has been built; it starts at the beginning with how the site is built. There are best practices that should be followed on how to build a web site that will help search engines find, crawl, and index the site. If the web site is not built correctly from the beginning, it will be hard if not impossible to find on the internet. Unfortunately, there are many developers that do not build the site correctly from the beginning.
At NuWave Commerce, we build each and every site to the Google Webmaster Guidelines. This means that we follow the necessary design & content, technical, and quality guidelines making your site search engine friendly from the very beginning. Additional SEO efforts can then be made to further increase your sites traffic and rankings.