Urban Optique

Urban Optique & Eyecare is a boutique style, full service optometry practice offering a variety of services including detailed examinations, a wide selection of unique eyewear, and specialty contact lens fittings.

Launch Date: Jul 25th, 2012

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Client Challenges

Urban Optique & Eyecare had an existing template styled website that did not offer an opportunity to demonstrate the uniqueness of their boutique styled shop or the impression of quality it wanted to project.  It also did not reflect the commitment of the doctor and the staff to provide the best eyecare possible while utilizing the latest in eyecare technology.  The existing website did not offer a Content Management System allowing the staff to make regular changes to the site, there was no option to provide forms to patients saving the staff administration time and there was not an opportunity for patients to schedule appointments. The new website needed to resolve all of these issues.

Urban Optique
Urban Optique

NuWave Results

The new Urban Optique and Eyecare is a perfect example of business in a crowded field separating itself from the rest of the pack and rising above its competition.  Urban Optique and Eyecare is a unique, boutique styled optometry office and wanted to convey through its website that it offers a different, better experience for its patients that other offices.  The look and feel of their new website delivers a solid sense of quality while staying true to its unique boutique character.  It also serves the patients with an opportunity to find an appropriate amount of information, easy access to forms, and an opportunity to schedule appointments.   A user-friendly and robust Content Management System allows the staff to make regularly updates to content and images as needed. The new site has received a great deal of praise from patients as well as others in the field of optometry.